West Seattle Beer & Music Festival 2019
Web design, UX)
The client asked us to rebrand their entire festival for its second year, to create something with a clearer brand message and a more fun, summer vibe. Along with the rebrand, we redesigned their entire website and all their print collateral.
We kept their existing logo (the beer exclamation point) but created an entirely new concept for them that we felt was more representative of the type of festival and was more eye-catching overall. We wanted to highlight their local, community focus, so I designed an illustration that played off of their existing exclamation point logo, but made Seattle’s landmarks and scenery part of the beer.
We designed new logo lockups for use across all of their materials, and different ways to incorporate the illustration across the website and their social media accounts. Our firm was also asked to manage their social media, so I included I photographed their tasting glass from last year to use.