West Seattle Beer & Music Festival 2019


Client

Westside Productions

Scope

Brand Identity
Website
Posters
Digital Ads
Photography

Duration

4 Months

Roles

Art Direction
Illustration
Web Design

team

Yvonne Chien
(Art Direction,
Typography,
Web design, UX)

Project

The client asked us to rebrand their entire festival for its second year, to create something with a clearer brand message and a more fun, summer vibe. Along with the rebrand, we redesigned their entire website and all their print collateral.

Result

We kept their existing logo (the beer exclamation point) but created an entirely new concept for them that we felt was more representative of the type of festival and was more eye-catching overall. We wanted to highlight their local, community focus, so I designed an illustration that played off of their existing exclamation point logo, but made Seattleā€™s landmarks and scenery part of the beer.

We designed new logo lockups for use across all of their materials, and different ways to incorporate the illustration across the website and their social media accounts. Our firm was also asked to manage their social media, so I included I photographed their tasting glass from last year to use.

 

 
 

Brand Assets

Logo 2.png

Photography

ychan-04699.jpg