Seattle Pride - Volunteer Park Festival 2018- Identity Design
For this year's identity design, I wanted to create something that was vibrant and fun to reflect the atmosphere of the festival, which is a community-oriented, all-ages, free event. I created a central graphic that could be incorporated into different components of the advertising materials, which ranged from large format posters (24" x 36") to digital banners and print ads.
I utilized a mix of hand-drawn foliage shapes as a recurring element to tie the different designs together, since I wanted to have a bright and loose color palette to symbolize the diversity in the LGBTQ community without overusing the rainbow. I wanted to incorporate rainbow elements without making it the sole focal point.
Illustration, print layout, digital design
Each artist was given their own custom poster design based on the photos they submitted. I wanted to incorporate elements of the main poster graphic, but make them even more bold and colorful in order to be as eye-catching as possible on the street.