Volunteer Park Pride Festival
My firm was asked to produce and market the entirety of Volunteer Park’s 2018 Pride Festival, and I took on the project as the sole graphic designer at the company at the time.
I wanted to create something that was vibrant and fun to reflect the heart of the festival, which is a community-oriented, all-ages, free event.
I created a central graphic that could be incorporated into different components of the advertising materials, which ranged from large format posters (24" x 36") to digital banners and print ads.
I utilized a mix of hand-drawn foliage shapes as a recurring element to tie the different designs together, since I wanted to have a bright and loose color palette to symbolize the diversity in the LGBTQ community without overusing the rainbow. I wanted to incorporate rainbow elements without making it the sole focal point, but rather highlight the musical artists.
Each artist was given their own custom poster design based on the photos they submitted. I wanted to incorporate elements of the main poster graphic, but make them even more bold and colorful in order to be as eye-catching as possible on the street.