Rival Fitness



Rival Fitness


Poster campaign


Art Direction
Hand Lettering


The Project

The client approached my firm to create an ad campaign that promoted two main aspects of their gym: the supportive community & their top-notch instruction.

The Result

My concept to the client was to hand-letter testimonial quotes from members and instructors on top of photographs to create posters that centered around the member experience. The client provided the photos and quotes from review sites.

I hand-lettered each quote with sumi ink, and superimposed them on the photographs, which were all handled with a similar color treatment for a cohesive look.