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Contributors:

Yvonne Chien

Duration:

5 weeks

Roles:

Art Direction
UX/UI
Branding
Illustration

Pocket - Mobile App Design

Problem:

In today’s digital age, cash is no longer the primary way to make transactions, and banking is increasingly digital-only. As tweens start to earn and spend money, it can be challenging to find an age-appropriate way to teach them how to safely manage their finances.

Goal:

Design a mobile banking app to be used by tweens (9-13 years old) and their parents to make money management simple and encourage good financial habits.

Solution:

The Pocket app is a banking app designed to encourage tweens to set goals, save money, and develop good habits by utilizing engaging visual elements to set goals, track spending, and earn rewards for achievements.

 

Goal Visualizer

A themed scrolling map will show the user their progress on their selected savings goal (one of their Pockets).

Goal Visualizer

Savings Pockets

Users can create different savings ‘Pockets’ to put money towards and watch as they fill up.

Creating Savings Pockets

Analytics Dashboard

A visual dashboard shows the user exactly how much of their money they are spending and saving each month.

Tracking Savings & Spending

Visual Style

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Landing Page